Better Bodies Hi — Brand Identity
This palette was extracted from
Award-Winning Brand Identity
This design features Black, Dark Slate Gray, Ghost White, Dim Gray, Gray, and Lavender.
About the Award-Winning Brand Identity Design: Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
This palette has a cool feel, creating serenity and focus.
View at A' Design AwardBetter Bodies Hi, the inspiration behind this palette, was designed by Takahiro ETO.
Technical color information for designers and developers. Click any value to copy.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
These hues were detected in Takahiro ETO's award-winning project "Better Bodies Hi".
Takahiro ETO is a distinguished creative director honored by the A' Design Award. Their portfolio demonstrates expertise in design and visual communication.
He is a graphic designer and design educator. In recent years, he has been particularly involved in variable VI system and typeface development. he is involved in a variety of other activities with graphic design at the core, such as artwork and zines using the principles of printing and vision, and research and education at universities.
Discover more color palettes from ETO's award-winning work.
Better Bodies Hi has been recognized with the Platinum A' Graphics, Illustration and Visual Communication Design Award in 2022. The A' Design Award is an internationally acknowledged design competition that recognizes outstanding creative accomplishment. Laureates are chosen through comprehensive judging by industry experts comprising academics, professionals and press members. The Platinum status indicates commendable design excellence as assessed by the judging body.
Celebrate the artistry and ingenuity in visual storytelling through the Graphics, Illustration and Visual Communication Design Award. The award category highlights exceptional creativity, effective communication, and the transformative power of illustrative and graphic design.
Each image reveals a unique color story. Click to explore.
Explore colors from more award-winning designs.