Moutai 1935 Color Palette | Color Chips

Color Palette

Moutai 1935 — Liquor Packaging

630E0F
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HEX #630E0F
RGB rgb(99,14,15)
HSL
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CMYK
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SVG PNG
891416
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HEX #891416
RGB rgb(137,20,22)
HSL
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CMYK
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SVG PNG
872F29
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HEX #872F29
RGB rgb(135,47,41)
HSL
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CMYK
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SVG PNG
98423A
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HEX #98423A
RGB rgb(152,66,58)
HSL
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CMYK
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SVG PNG
69492D
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HEX #69492D
RGB rgb(105,73,45)
HSL
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CMYK
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916F49
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HEX #916F49
RGB rgb(145,111,73)
HSL
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CMYK
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SVG PNG
DE8275
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HEX #DE8275
RGB rgb(222,130,117)
HSL
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CMYK
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SVG PNG
A4845B
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HEX #A4845B
RGB rgb(164,132,91)
HSL
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CMYK
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SVG PNG
#630E0F
#891416
#872F29
#98423A
#69492D
#916F49
#DE8275
#A4845B
Moutai 1935

This palette was extracted from

Moutai 1935

Award-Winning Liquor Packaging

About the Design

This design features Maroon, Dark Red, Brown, Sienna, Saddle Brown, Light Coral, and Peru.

About the Award-Winning Liquor Packaging Design: The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

This palette has a warm feel, creating inviting warmth.

View at A' Design Award

Moutai 1935, the source of these colors, was designed by Chengdu Wanjiazu Technology Co., Ltd.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.


Maroon
32.7% Red
Web Formats
HEX #630E0F
RGB 99,14,15
HSL hsl(359, 75%, 22%)
HWB hwb(359, 5%, 61%)
Print & Design
CMYK cmyk(0%, 86%, 85%, 61%)
HSV hsv(359, 86%, 39%)
Perceptual (Color Science)
LAB lab(20.05, 36.69, 23.88)
LCH lch(20.05, 43.78, 33.1°)
XYZ xyz(5.39, 3, 0.75)
OKLab oklab(0.325, 0.1054, 0.0523)
Accessibility (WCAG 2.1)
Aa
On White
13.12:1
AAA Pass
Aa
On Black
1.60:1
Fail
Aa
White on Color
13.12:1
AAA Pass
Aa
Black on Color
1.60:1
Fail
3.0%
Relative Luminance
0.0300
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Red
21.6% Red
Web Formats
HEX #891416
RGB 137,20,22
HSL hsl(359, 75%, 31%)
HWB hwb(359, 8%, 46%)
Print & Design
CMYK cmyk(0%, 85%, 84%, 46%)
HSV hsv(359, 85%, 54%)
Perceptual (Color Science)
LAB lab(29.1, 47.11, 31.71)
LCH lch(29.1, 56.79, 33.9°)
XYZ xyz(10.71, 5.88, 1.33)
OKLab oklab(0.4071, 0.135, 0.0676)
Accessibility (WCAG 2.1)
Aa
On White
9.65:1
AAA Pass
Aa
On Black
2.18:1
Fail
Aa
White on Color
9.65:1
AAA Pass
Aa
Black on Color
2.18:1
Fail
5.9%
Relative Luminance
0.0588
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Brown
12.3% Brown
Web Formats
HEX #872F29
RGB 135,47,41
HSL hsl(4, 53%, 35%)
HWB hwb(4, 16%, 47%)
Print & Design
CMYK cmyk(0%, 65%, 70%, 47%)
HSV hsv(4, 70%, 53%)
Perceptual (Color Science)
LAB lab(32.58, 37.25, 23.93)
LCH lch(32.58, 44.28, 32.7°)
XYZ xyz(11.41, 7.35, 2.91)
OKLab oklab(0.4331, 0.1084, 0.0558)
Accessibility (WCAG 2.1)
Aa
On White
8.51:1
AAA Pass
Aa
On Black
2.47:1
Fail
Aa
White on Color
8.51:1
AAA Pass
Aa
Black on Color
2.47:1
Fail
7.3%
Relative Luminance
0.0734
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Sienna
8.4% Brown
Web Formats
HEX #98423A
RGB 152,66,58
HSL hsl(5, 45%, 41%)
HWB hwb(5, 23%, 40%)
Print & Design
CMYK cmyk(0%, 57%, 62%, 40%)
HSV hsv(5, 62%, 60%)
Perceptual (Color Science)
LAB lab(39.38, 35.43, 22.56)
LCH lch(39.38, 42, 32.5°)
XYZ xyz(15.66, 10.88, 5.28)
OKLab oklab(0.4909, 0.104, 0.0542)
Accessibility (WCAG 2.1)
Aa
On White
6.61:1
AA Pass
Aa
On Black
3.18:1
Large Only
Aa
White on Color
6.61:1
AA Pass
Aa
Black on Color
3.18:1
Large Only
10.9%
Relative Luminance
0.1088
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Saddle Brown
6.7% Brown
Web Formats
HEX #69492D
RGB 105,73,45
HSL hsl(28, 40%, 29%)
HWB hwb(28, 18%, 59%)
Print & Design
CMYK cmyk(0%, 30%, 57%, 59%)
HSV hsv(28, 57%, 41%)
Perceptual (Color Science)
LAB lab(33.9, 10.11, 22.07)
LCH lch(33.9, 24.28, 65.4°)
XYZ xyz(8.68, 7.96, 3.56)
OKLab oklab(0.4339, 0.0289, 0.053)
Accessibility (WCAG 2.1)
Aa
On White
8.10:1
AAA Pass
Aa
On Black
2.59:1
Fail
Aa
White on Color
8.10:1
AAA Pass
Aa
Black on Color
2.59:1
Fail
8.0%
Relative Luminance
0.0796
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Sienna
6.5% Brown
Web Formats
HEX #916F49
RGB 145,111,73
HSL hsl(32, 33%, 43%)
HWB hwb(32, 29%, 43%)
Print & Design
CMYK cmyk(0%, 23%, 50%, 43%)
HSV hsv(32, 50%, 57%)
Perceptual (Color Science)
LAB lab(49.34, 8.47, 26.27)
LCH lch(49.34, 27.6, 72.1°)
XYZ xyz(18.56, 17.87, 8.77)
OKLab oklab(0.5664, 0.0248, 0.0639)
Accessibility (WCAG 2.1)
Aa
On White
4.59:1
AA Pass
Aa
On Black
4.57:1
AA Pass
Aa
White on Color
4.59:1
AA Pass
Aa
Black on Color
4.57:1
AA Pass
17.9%
Relative Luminance
0.1787
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Light Coral
5.8% Red
Web Formats
HEX #DE8275
RGB 222,130,117
HSL hsl(7, 61%, 66%)
HWB hwb(7, 46%, 13%)
Print & Design
CMYK cmyk(0%, 41%, 47%, 13%)
HSV hsv(7, 47%, 87%)
Perceptual (Color Science)
LAB lab(63.98, 34.01, 22.39)
LCH lch(63.98, 40.72, 33.4°)
XYZ xyz(41.32, 32.78, 20.98)
OKLab oklab(0.7024, 0.1016, 0.056)
Accessibility (WCAG 2.1)
Aa
On White
2.78:1
Fail
Aa
On Black
7.56:1
AAA Pass
Aa
White on Color
2.78:1
Fail
Aa
Black on Color
7.56:1
AAA Pass
32.8%
Relative Luminance
0.3278
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Peru
6.0% Brown
Web Formats
HEX #A4845B
RGB 164,132,91
HSL hsl(34, 29%, 50%)
HWB hwb(34, 36%, 36%)
Print & Design
CMYK cmyk(0%, 20%, 45%, 36%)
HSV hsv(34, 45%, 64%)
Perceptual (Color Science)
LAB lab(57.22, 6.66, 26.74)
LCH lch(57.22, 27.56, 76°)
XYZ xyz(25.45, 25.15, 13.41)
OKLab oklab(0.6337, 0.0201, 0.0657)
Accessibility (WCAG 2.1)
Aa
On White
3.48:1
Large Only
Aa
On Black
6.03:1
AA Pass
Aa
White on Color
3.48:1
Large Only
Aa
Black on Color
6.03:1
AA Pass
25.2%
Relative Luminance
0.2515
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

These colors were identified within Chengdu Wanjiazu Technology Co., Ltd's acclaimed work "Moutai 1935".

About Chengdu Wanjiazu Technology Co., Ltd

Chengdu Wanjiazu Technology Co., Ltd

Chengdu Wanjiazu Technology Co., Ltd is an award-winning agency celebrated by the A' Design Award. Their designs showcases excellence in product design.

Chengdu Wanjiazu Technology Co., Ltd, deep into liquor brands for more than ten years, sticks to the forefront of liquor packaging and brand design in China, and is an integrated service provider integrating development, design, production, agency and advertising. The cooperation of the whole project, product packaging design, product value endorsement, marketing strategy, advertising creative design, new media operation, etc., enjoys good visibility and reputation in the industry.

Discover more color palettes from Chengdu Wanjiazu Technology Co., Ltd's award-winning work.

Golden A' Packaging Design Award 2024

About the Award

Golden A' Packaging Design Award 2024

Moutai 1935 has been recognized with the Golden A' Packaging Design Award in 2024. The A' Design Award is an internationally acknowledged design competition that recognizes outstanding creative accomplishment. Laureates are chosen through comprehensive judging by industry experts representing multiple disciplines. The Golden status represents notable design quality as judged by the review committee.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.

More Palettes from Moutai 1935

Each image reveals a unique color story. Click to explore.

Moutai 1935 - View 2
9E1415
9A2928
DA342D
841112
B83C30
BF2524
BB9D68
D84D41
Moutai 1935 - View 3
10060A
510403
2B0202
770403
970707
80492B
AF7A50
B50809
Moutai 1935 - View 4
280F0E
360405
831616
571717
3E241A
620908
543926
A82A2F
Moutai 1935 - View 5
A32626
6D1E1B
851E1F
510E0E
8A6D4F
291D1C
71563E
350909

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FA9969
D76E47
EB8156
CE8057
F7CE8F
F7AD79
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69676A
39393A
504F51
252425
848285
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402619
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390706
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911B12
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Indian Absinthe
4F9D79
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3F8C6A
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Flora
826C63
BAB1AB
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9B7052
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9E8C82
937D72
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Guijiu 20
262F81
1B2377
12153B
262C59
333C8E
080926
404168
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108,294 ID#170686
Kweichow Moutai
B0D8CC
99C4B8
E3E7E4
D6D6C9
C6C3AF
86AEA3
B4AF9C
4C2A11
143,009 ID#170755
Embrasse Moi
9F846E
A3978F
857466
918782
4F4742
AFB0B6
2A2829
6B5B4F
822,660 ID#149079
Seongdong Smart Shelter
11100F
302318
513723
6C3C19
654E37
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713,025 ID#161636
Conch
726B5F
847D73
E2E2E1
59554E
969088
020306
C5C1BE
ABA7A1
1,008,147 ID#162196
160X 6 Pro
53B3C8
E8DBD6
E4C6B7
F0EDF0
EE9C66
E67942
CBC680
D0AA95
833,311 ID#162482