Curated Palette from Moutai Dream Red | Color Chips
Color Chips

Color Palette

Moutai Dream Red — Wine Packaging

390706
Copy As
HEX #390706
RGB rgb(57,7,6)
HSL
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CMYK
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SVG PNG
60100E
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HEX #60100E
RGB rgb(96,16,14)
HSL
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CMYK
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SVG PNG
741916
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HEX #741916
RGB rgb(116,25,22)
HSL
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CMYK
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SVG PNG
7F2E27
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HEX #7F2E27
RGB rgb(127,46,39)
HSL
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CMYK
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SVG PNG
911B12
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HEX #911B12
RGB rgb(145,27,18)
HSL
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CMYK
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SVG PNG
893F32
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HEX #893F32
RGB rgb(137,63,50)
HSL
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CMYK
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SVG PNG
9C5846
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HEX #9C5846
RGB rgb(156,88,70)
HSL
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CMYK
Notice: Undefined index: CMYK in /home/hues/domains/color-chips.com/public_html/index.php on line 6321
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SVG PNG
220201
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HEX #220201
RGB rgb(34,2,1)
HSL
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CMYK
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SVG PNG
#390706
#60100E
#741916
#7F2E27
#911B12
#893F32
#9C5846
#220201
Moutai Dream Red

This palette was extracted from

Moutai Dream Red

Award-Winning Wine Packaging

About the Design

This design features Black, Maroon, Saddle Brown, Brown, and Sienna.

About the Award-Winning Wine Packaging Design: The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

This palette has a cozy feel, evoking warmth and vitality.

View at A' Design Award

Moutai Dream Red, the source of these colors, was designed by Heijie He.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#390706
Black
40.8% Black
Web Formats
HEX #390706
RGB 57,7,6
HSL hsl(1, 81%, 12%)
HWB hwb(1, 2%, 78%)
Print & Design
CMYK cmyk(0%, 88%, 89%, 78%)
HSV hsv(1, 89%, 22%)
Perceptual (Color Science)
LAB lab(9.28, 24.21, 12.03)
LCH lch(9.28, 27.04, 26.4°)
XYZ xyz(1.8, 1.04, 0.28)
OKLab oklab(0.2273, 0.0696, 0.0357)
Accessibility (WCAG 2.1)
Aa
On White
17.40:1
AAA Pass
Aa
On Black
1.21:1
Fail
Aa
White on Color
17.40:1
AAA Pass
Aa
Black on Color
1.21:1
Fail
1.0%
Relative Luminance
0.0103
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#063737
Complementary
of Black
#371F06
Analogous
of Black
#37061E
Analogous
of Black
#7D0F0D
Lighter Tint
of Black
#C21714
Lighter Tint
of Black
#EA3B39
Lighter Tint
of Black
#170302
Darker Shade
of Black
#170302
Darker Shade
of Black
#170302
Darker Shade
of Black
Black
Named Color
Discover the Hue
#60100E
Maroon
39.6% Red
Web Formats
HEX #60100E
RGB 96,16,14
HSL hsl(1, 75%, 22%)
HWB hwb(1, 5%, 62%)
Print & Design
CMYK cmyk(0%, 83%, 85%, 62%)
HSV hsv(1, 85%, 38%)
Perceptual (Color Science)
LAB lab(19.6, 35.02, 23.7)
LCH lch(19.6, 42.28, 34.1°)
XYZ xyz(5.09, 2.89, 0.71)
OKLab oklab(0.3204, 0.1003, 0.0521)
Accessibility (WCAG 2.1)
Aa
On White
13.31:1
AAA Pass
Aa
On Black
1.58:1
Fail
Aa
White on Color
13.31:1
AAA Pass
Aa
Black on Color
1.58:1
Fail
2.9%
Relative Luminance
0.0289
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#0E6162
Complementary
of Maroon
#623A0E
Analogous
of Maroon
#620E37
Analogous
of Maroon
#A51A18
Lighter Tint
of Maroon
#E02C29
Lighter Tint
of Maroon
#EA6E6C
Lighter Tint
of Maroon
#1F0504
Darker Shade
of Maroon
#160403
Darker Shade
of Maroon
#160403
Darker Shade
of Maroon
Maroon
Named Color
Discover the Hue
#741916
Maroon
16.8% Red
Web Formats
HEX #741916
RGB 116,25,22
HSL hsl(2, 68%, 27%)
HWB hwb(2, 9%, 55%)
Print & Design
CMYK cmyk(0%, 78%, 81%, 55%)
HSV hsv(2, 81%, 45%)
Perceptual (Color Science)
LAB lab(25.16, 38.9, 26.26)
LCH lch(25.16, 46.93, 34°)
XYZ xyz(7.7, 4.47, 1.22)
OKLab oklab(0.3698, 0.1118, 0.0577)
Accessibility (WCAG 2.1)
Aa
On White
11.09:1
AAA Pass
Aa
On Black
1.89:1
Fail
Aa
White on Color
11.09:1
AAA Pass
Aa
Black on Color
1.89:1
Fail
4.5%
Relative Luminance
0.0447
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#167174
Complementary
of Maroon
#744816
Analogous
of Maroon
#741642
Analogous
of Maroon
#B42722
Lighter Tint
of Maroon
#DC4C47
Lighter Tint
of Maroon
#E88A87
Lighter Tint
of Maroon
#330B0A
Darker Shade
of Maroon
#150504
Darker Shade
of Maroon
#150504
Darker Shade
of Maroon
Maroon
Named Color
Discover the Hue
#7F2E27
Saddle Brown
1.2% Brown
Web Formats
HEX #7F2E27
RGB 127,46,39
HSL hsl(5, 53%, 33%)
HWB hwb(5, 15%, 50%)
Print & Design
CMYK cmyk(0%, 64%, 69%, 50%)
HSV hsv(5, 69%, 50%)
Perceptual (Color Science)
LAB lab(30.91, 34.6, 22.82)
LCH lch(30.91, 41.45, 33.4°)
XYZ xyz(10.1, 6.61, 2.66)
OKLab oklab(0.4176, 0.1006, 0.0533)
Accessibility (WCAG 2.1)
Aa
On White
9.04:1
AAA Pass
Aa
On Black
2.32:1
Fail
Aa
White on Color
9.04:1
AAA Pass
Aa
Black on Color
2.32:1
Fail
6.6%
Relative Luminance
0.0661
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#287981
Complementary
of Saddle Brown
#815C28
Analogous
of Saddle Brown
#81284D
Analogous
of Saddle Brown
#BB443A
Lighter Tint
of Saddle Brown
#D3776F
Lighter Tint
of Saddle Brown
#E5AEA9
Lighter Tint
of Saddle Brown
#461A16
Darker Shade
of Saddle Brown
#140706
Darker Shade
of Saddle Brown
#140706
Darker Shade
of Saddle Brown
Saddle Brown
Named Color
Discover the Hue
#911B12
Brown
1.1% Brown
Web Formats
HEX #911B12
RGB 145,27,18
HSL hsl(4, 78%, 32%)
HWB hwb(4, 7%, 43%)
Print & Design
CMYK cmyk(0%, 81%, 88%, 43%)
HSV hsv(4, 88%, 57%)
Perceptual (Color Science)
LAB lab(31.46, 47.5, 36.68)
LCH lch(31.46, 60.02, 37.7°)
XYZ xyz(12.18, 6.85, 1.25)
OKLab oklab(0.4274, 0.1346, 0.0761)
Accessibility (WCAG 2.1)
Aa
On White
8.86:1
AAA Pass
Aa
On Black
2.37:1
Fail
Aa
White on Color
8.86:1
AAA Pass
Aa
Black on Color
2.37:1
Fail
6.9%
Relative Luminance
0.0685
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#128991
Complementary
of Brown
#915A12
Analogous
of Brown
#911249
Analogous
of Brown
#D5271A
Lighter Tint
of Brown
#EA5D53
Lighter Tint
of Brown
#F29D97
Lighter Tint
of Brown
#4D0E0A
Darker Shade
of Brown
#170403
Darker Shade
of Brown
#170403
Darker Shade
of Brown
Brown
Named Color
Discover the Hue
#893F32
Saddle Brown
0.3% Brown
Web Formats
HEX #893F32
RGB 137,63,50
HSL hsl(9, 47%, 37%)
HWB hwb(9, 20%, 46%)
Print & Design
CMYK cmyk(0%, 54%, 64%, 46%)
HSV hsv(9, 64%, 54%)
Perceptual (Color Science)
LAB lab(36.19, 30.48, 22.9)
LCH lch(36.19, 38.13, 36.9°)
XYZ xyz(12.67, 9.11, 4.11)
OKLab oklab(0.4614, 0.0888, 0.0546)
Accessibility (WCAG 2.1)
Aa
On White
7.44:1
AAA Pass
Aa
On Black
2.82:1
Fail
Aa
White on Color
7.44:1
AAA Pass
Aa
Black on Color
2.82:1
Fail
9.1%
Relative Luminance
0.0910
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#327D8B
Complementary
of Saddle Brown
#8B6C32
Analogous
of Saddle Brown
#8B3251
Analogous
of Saddle Brown
#BE5C4B
Lighter Tint
of Saddle Brown
#D28F83
Lighter Tint
of Saddle Brown
#E7C2BC
Lighter Tint
of Saddle Brown
#52261E
Darker Shade
of Saddle Brown
#1A0C09
Darker Shade
of Saddle Brown
#130907
Darker Shade
of Saddle Brown
Saddle Brown
Named Color
Discover the Hue
#9C5846
Sienna
0.1% Brown
Web Formats
HEX #9C5846
RGB 156,88,70
HSL hsl(13, 38%, 44%)
HWB hwb(13, 27%, 39%)
Print & Design
CMYK cmyk(0%, 44%, 55%, 39%)
HSV hsv(13, 55%, 61%)
Perceptual (Color Science)
LAB lab(44.93, 26.13, 22.61)
LCH lch(44.93, 34.55, 40.9°)
XYZ xyz(18.31, 14.49, 7.63)
OKLab oklab(0.5351, 0.0767, 0.0552)
Accessibility (WCAG 2.1)
Aa
On White
5.39:1
AA Pass
Aa
On Black
3.90:1
Large Only
Aa
White on Color
5.39:1
AA Pass
Aa
Black on Color
3.90:1
Large Only
14.5%
Relative Luminance
0.1449
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#46889B
Complementary
of Sienna
#9B8346
Analogous
of Sienna
#9B465E
Analogous
of Sienna
#BE806F
Lighter Tint
of Sienna
#D6AEA4
Lighter Tint
of Sienna
#EEDDD8
Lighter Tint
of Sienna
#663A2E
Darker Shade
of Sienna
#311C16
Darker Shade
of Sienna
#120A08
Darker Shade
of Sienna
Sienna
Named Color
Discover the Hue
#220201
Black
0.1% Black
Web Formats
HEX #220201
RGB 34,2,1
HSL hsl(2, 94%, 7%)
HWB hwb(2, 0%, 87%)
Print & Design
CMYK cmyk(0%, 94%, 97%, 87%)
HSV hsv(2, 97%, 13%)
Perceptual (Color Science)
LAB lab(3.48, 13.12, 5.05)
LCH lch(3.48, 14.06, 21.1°)
XYZ xyz(0.69, 0.39, 0.07)
OKLab oklab(0.1639, 0.0516, 0.0296)
Accessibility (WCAG 2.1)
Aa
On White
19.50:1
AAA Pass
Aa
On Black
1.08:1
Fail
Aa
White on Color
19.50:1
AAA Pass
Aa
Black on Color
1.08:1
Fail
0.4%
Relative Luminance
0.0039
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#012223
Complementary
of Black
#231301
Analogous
of Black
#230111
Analogous
of Black
#6D0703
Lighter Tint
of Black
#B70C06
Lighter Tint
of Black
#F81912
Lighter Tint
of Black
#190201
Darker Shade
of Black
#190201
Darker Shade
of Black
#190201
Darker Shade
of Black
Black
Named Color
Discover the Hue

The colors shown were sampled from Heijie He's award-winning project "Moutai Dream Red".

About Heijie He

Heijie He

Heijie He is a renowned agency honored by the A' Design Award. Their portfolio reflects expertise in design innovation.

Discover more color palettes from Heijie He's award-winning work.

Explore Heijie He's Palettes View Heijie He's Profile
Platinum A' Packaging Design Award 2025

About the Award

Platinum A' Packaging Design Award 2025

Moutai Dream Red was honored with the Platinum A' Packaging Design Award in 2025. The A' Design Award is a globally recognized design award program that acknowledges exceptional design innovation. Winners are selected through thorough review by a distinguished panel comprising academics, professionals and press members. The Platinum status indicates commendable design excellence as assessed by the judging body.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.
Learn More About A' Packaging Design Award View at A' Design Award

More Palettes from Moutai Dream Red

Each image reveals a unique color story. Click to explore.

Moutai Dream Red - View 2
7D0001
980101
5B0001
D00000
B20505
9E2223
2E2B2A
E30101
Moutai Dream Red • View 2
Moutai Dream Red - View 3
6C1613
0B0000
520C09
7B2C24
220301
871910
864031
8E523C
Moutai Dream Red • View 3
Moutai Dream Red - View 4
990001
FDFDFD
A12123
913234
812122
B73537
1D1C1C
383534
Moutai Dream Red • View 4
Moutai Dream Red - View 5
BA0101
E20000
A60001
E8160B
D85656
282626
1D1C1C
EEAAAA
Moutai Dream Red • View 5

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